Have you ever had a customer contact you to let you know that they were interested in your business only to have you forget to reply to them?-
We all have! As business owners ourselves, we understand how demanding running a business can be. Our process goes a long way to fix the follow-up problem.
You see, we help you write and design custom e-mail follow-up campaigns that look customized and personal to your leads. Emails are sent out automatically at pre-determined intervals so that you never miss a lead.
For example:
Day 0 – a lead contacts you about your business
Email 1 – Day 0 – Confirms you got their email
Email 2 – Day 0 – Shows personal interest in the customer (without you needing to send the email)
Email 3- Day 4 – A Quick follow up on their interest in your business
Email 4 – Day 14 – Asks them if there is anything you can help them with or answer any questions.
etc…..
Campaigns can be set up to run for years with little to no upkeep once set up!
Our campaigns get a TON of response from your leads. The only thing you need to do is reply to their questions.
No more remembering to follow up. Our system does that automatically!
Smile! This saves you time – and will make you (more) money.
If you have marketing questions, call us at:
Do it right now, before your competitor does.
How much is your marketing campaign costing you?
How much is it contributing to your long range and short range goals?
Return on Investment Tracking
What is your cost of customer acquisition?
In other words, how much does it actually cost you to acquire a new customer?
Many people come to us who really cannot answer these questions. So one of the first things we do is implement the correct tracking solution that makes sense for both cost effectiveness and security in your particular business. Google Analytics is free, but people need to be reminded that they are paying for it. They are paying for it by giving Google their proprietary data. And Google analytics can’t track phone calls. Many markets especially local businesses have a ratio of something like 10-1 of people who visit a website and call, vs fill out a web form, so if you are tracking web forms and not calls you can actually have a winner of a website, but you don’t know because you are not measuring the correct thing.
There are several levels of pricing and systems available, starting with the free adwords conversion tracking and google analytics for very small businesses, on up to positively unwieldy fortune 500 company systems. We help people find something that is right for them and then get it implemented which is the key here.
Once you have a good analytics solution and some call tracking working for you, you will never go back, because you have just stepped into a world where you are now in control. And guess what? Its easy for us to implement for you.
SMS (Also known as text message) marketing may seem a little strange at first. But we can tell you, the things you can do with this marketing method are absolutely incredible.
You see:
Let me explain:
I’m sure at some point you have heard the phrase ” Text the word ‘coupon’ to 74777 to receive a free coupon for our business” or something along those lines.
Ever wonder why they are doing that?
Answer: The customers get an instant coupon they can use. And, the business builds a text message list to market their product or service to.
Here is why they do it:
95% of text messages are opened within 5 minutes of being sent.
A good open rate on an email campaign is maybe 18-20% – Can you see the power here?
If people are reading your messages, you have a good chance that they will take advantage of your offer. (This is very good for you)
Here are a few examples of how text message marketing can be used:
Example 1:
Imagine you own a salon and you have 3 cancellations in an afternoon.
Normally, you would just take the loss and hang around “hoping” you get a walk-in that afternoon.
Now, If you have been building a text message list, you can simply send a message to the people that have signed up and say “The next 3 people that book an appointment and show up in an hour get 20% off their bill”
Within an hour 2 or 3 of those slots fill. That’s money you wouldn’t have made if you didn’t have the ability to send that message out.
Example 2:
You are a restaurant owner and are finding you are having a slow Friday night. This isn’t normal, so you have a full compliment of staff working and less than your normal tables filled.
Usually you would simply send some staff home early.
But you decide to text out a coupon for 2 for 1 ribs (you have to sell that case of ribs or they will spoil soon anyway!) and its only good for tonight. Within an hour, you have your servers busy and numbers to a normal level. Again, this is like having found money!
A “Real World” example on how text messaging can work for you:
LINK: Mobil1 Lube Express SMS Campaign
“Think about it, the customer’s cell phone chimes, they see your message, they have it with them wherever they go. You have eliminated postage and paper. You’re saving money and going green.”
– Ray Hooley Sr., Owner Mobil1 Lube Express
We have access to the technology and the expertise to put these type of campaigns together for you.
Call us today and we’ll help.
