Mobile advertising happens exclusively on smart phones like Apple’s iPhone, Google enabled Android Phones and the Microsoft’s Windows 7 Phones. These ads are usually displayed in popular applications(apps) and games that smart phone users frequently use. The majority of these apps are free to download which means there are thousands of people using the apps and seeing these ads every day.
Mobile ads are different than other forms of advertising because there are 2 immediate actions that the users can take.
First, they can be redirected to any number of mobile websites. This could be your business website, your facebook page, an online survey you would like them to take or an e-mail opt in page to collect their contact information.
Second, and the more unique part is that because these ads only run on mobile phones (and maybe the occasional iPad) you can also use them as a ‘Click To Call’ ad. So if someone is interested in what you are selling they click on the ad and you get a phone call. Another instant advertisement at work here. These ads are typically less expensive than a Google Adwords Campaign but can be targeted in a very similar way. Right down to the local areas and demographics you are targeting.
The video below made by our friends at Admob shows you some examples of mobile advertsing.
We can help you setup your mobile advertising campaign and help tie it into your overall marketing strategy.
Call us today at 289-271-0989 before your competitor does.
