SMS (Also known as text message) marketing may seem a little strange at first. But we can tell you, the things you can do with this marketing method are absolutely incredible.
You see:
SMS Marketing = Instant Business
Let me explain:
I’m sure at some point you have heard the phrase ” Text the word ‘coupon’ to 74777 to receive a free coupon for our business” or something along those lines.
Ever wonder why they are doing that?
Answer: The customers get an instant coupon they can use. And, the business builds a text message list to market their product or service to.
Here is why they do it:
95% of text messages are opened within 5 minutes of being sent.
!!!!!! 95% !!!!!!
A good open rate on an email campaign is maybe 18-20% – Can you see the power here?
If people are reading your messages, you have a good chance that they will take advantage of your offer. (This is very good for you)
This allows you to have on demand, instant advertising.
Here are a few examples of how text message marketing can be used:
Example 1:
Imagine you own a salon and you have 3 cancellations in an afternoon.
Normally, you would just take the loss and hang around “hoping” you get a walk-in that afternoon.
Now, If you have been building a text message list, you can simply send a message to the people that have signed up and say “The next 3 people that book an appointment and show up in an hour get 20% off their bill”
Within an hour 2 or 3 of those slots fill. That’s money you wouldn’t have made if you didn’t have the ability to send that message out.
Example 2:
You are a restaurant owner and are finding you are having a slow Friday night. This isn’t normal, so you have a full compliment of staff working and less than your normal tables filled.
Usually you would simply send some staff home early.
But you decide to text out a coupon for 2 for 1 ribs (you have to sell that case of ribs or they will spoil soon anyway!) and its only good for tonight. Within an hour, you have your servers busy and numbers to a normal level. Again, this is like having found money!
A “Real World” example on how text messaging can work for you:
LINK: Mobil1 Lube Express SMS Campaign
“Think about it, the customer’s cell phone chimes, they see your message, they have it with them wherever they go. You have eliminated postage and paper. You’re saving money and going green.”
– Ray Hooley Sr., Owner Mobil1 Lube Express
We have access to the technology and the expertise to put these type of campaigns together for you.
Call us today and we’ll help.
